Here’s the situation: For the first time in history cancer will soon reign as humankind’s number-one killer.
We’ve watched this train crash in slow motion. In 1971 President Nixon called for “the same concentrated effort that split the atom and took man to the moon to be turned toward a miracle cure for cancer“.
It failed. Why?
The cancer miracle isn’t a cure.
It’s prevention. Current research suggests that at least half of cancer cases could be prevented.
Now is the time. We are building the moonshot for cancer prevention.
How?
“Prevention offers the most effective strategy for the long-term control of cancer, we need to raise awareness, reduce exposure to cancer risk factors, and ensure that people are provided with the information and support they need to adopt healthy lifestyles.” – Dr Robert Beaglehole, Director of Chronic Diseases at WHO
99% of diagnosed women survive when breast cancer is caught at early stage. Only 25% of women survive a late-stage diagnosis. Multi-cancer early detection and niche insurance presents a paradigm shift for how cancer must be diagnosed and treated in the future.